For reference, in 2017, Twitter generated around $20 per user in the U.S. compared to $4 per international user. is much higher compared to most international markets. While international growth can drive major expansion in its user base, it would likely put pressure on its ARPU. The company is aiming to provide a local experience to its global users, and has a specific focus on the Latin American market. are also likely to drive Pinterest’s user growth – the company mentioned in September 2017 that more than 50% of its users are now outside the U.S., and more than 75% of new users are international. An equal appeal to men and women would allow for substantial user growth over the coming years. The company is seeing solid growth in male users (as of September 2017, its male audience had grown by 50% year on year), but it will need to strike a balance between catering more to male users while maintaining its popular platform and its appeal to female users. With further user expansion in mind, Pinterest is now adding pins around articles and other content that could attract more men to the platform. In 2017, 70% of Pinterest’s users were women (the number has been around 72-73% since 2013), while most other social networks have a relatively equal mix of male and female users. Pinterest’s user base has historically been predominantly women who look for images for ideas around arts and crafts, home décor, and other items. Continued rapid growth in monthly active users would provide a boost to Pinterest’s revenue, and in turn its valuation. Recent data suggests that the company now has 250 million monthly active users, an increase of 50 million since September 2017. In the past few months, Pinterest has seen rapid user growth.
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